Supporting Food Retailers with Buying, Marketing, Category management and Product Development expertise on an interim or project led basis.


We will immediately aim to establish positive working relationships with members of the cross-functional team and suppliers and immerse ourselves in your business.  We will work with you on the area of the business that is holding you back, develop a plan and bring new, considered ideas to the table which gets to the heart of the issue quickly and hit the ground running to implement it.

Strategy & Planning


  • Strategic planning, to grow sales value and profitability;

    • Developing Annual, 2-3 year and longer term plans to identify opportunities for sales growth.

    • Process development.


  • Supplier Joint Business planning.


  • Category planning.


  • Marketing Planning – developing effective marketing strategies across all marketing channels, including in-store activation.


  • Process Development.


Product Development


  • Private Label new product development, including packaging format and design.


  • Critical path management.


  • Process development.











Execution and Management


  • Senior level Buying (interim or project based).


  • National and regional sourcing project management of new suppliers and product ranges.


  • Cost of goods reviews, to grow profitability, including strategic sourcing projects.


  • Tender Management and Negotiation.


  • Supplier base management.





Call us

0781 704 1545

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Company Number: 9637200

VAT Number: 216 2380 34

The registered address is 126 Southdown Road, Harpenden, Hertfordshire AL5 1QQ

Copyright 2016 Purple Basil