As a new consultancy, the majority of our experience comes from many successful years leading, managing and growing product categories for retailers. We have a strong record of accomplishment and thrive on new challenges.


Some the results we have achieved includes;


  • Product development and sourcing of 60 new private label products for a new UK Discounter. This project included developing the category product strategy for 3 categories and developing a new supplier base.

  • The development of a new range of chilled breads and the commercial proposition, which won the category tender for the manufacturer, growing the account sales by 40%. 


  • Built the strategic sourcing strategy for a major retailer's fresh meat category, which resulted in the delivery of a regionally sourced product range in Scotland and Northern Ireland and a significant step change in the product quality and sourcing credentials nationally.


  • The management of at least 5 category tenders, leading the negotiation process with the supplier base, resulting in significant cost of goods savings for the business.


  • Process development and programme management for Joint Business Planning, Category Planning & Marketing Planning which resulted in more efficient ways of working, 50 category plans and significant cost of goods savings.


  •  We have developed a number of Industry award winning private label products, including a number of prestigious Quality Food and Drink awards. Joanna is a judge for the Great Taste Awards.