Helping Food Manufacturers to thrive with the UK’s major grocery retailers.


We provide bespoke support to small and medium sized food manufacturers to enable them to grow with their retail customers.  We know what it takes to grow your business with a retailer, because we have been the retailer. We provide the expertise that helps manufacturers analyse existing issues and we support them by developing plans for growth and embed the tools and skills to enable them to continue improving their performance.


Some of the ways we can support you include:

Insight and Analysis


  • Market and Customer data analysis to support the identification of sales opportunities.


  • Competitor analysis, benchmarking quality attributes, to identify gaps in the market and develop and price and brand positioning strategies.


  • Customer Insight.

Strategy & Planning


  • Strategic planning, to grow sales value and profitability;

    • Developing Annual, 2-3 year and longer term plans.


  • Category planning to identify category opportunities for sales growth.


  • Developing your Brand Plan.


  • Marketing Planning – developing effective marketing strategies across all marketing channels, including in-store activation.


  • Joint Business planning.


  • Sales Planning, including retailer promotional strategy & plans.


Execution and Management


  • Sales and Account management support.


  • Tender management & Cost negotiation.


  • Coaching & support

    • Developing effective retailer presentations and emails.

    • Ways of working & best practice on maintaining positive working relationships with Buyers.


  • New product development, including packaging & branding advice.


  • Process and Critical path management - developing achievable processes for your teams to improve efficiencies and results.


  • Supporting distribution and operational solutions. 


Call us

0781 704 1545

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Company Number: 9637200

VAT Number: 216 2380 34

The registered address is 126 Southdown Road, Harpenden, Hertfordshire AL5 1QQ

Copyright 2016 Purple Basil